Cotswolds farmers and rural businesses to benefit from new climate change adviser

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James Lloyd has been appointed by the Cotswolds Conservation Board to provide climate change adaptation advice and support to farmers and rural businesses across the Cotswolds Area of Outstanding Natural Beauty (AONB).

In his new post, which has been established thanks to funding from National Grid, James will be working closely with farmers and rural businesses to identify measures aimed at increasing efficiency and productivity, and demonstrating that sustainable land use can increase profitability. Assisting businesses to access external sources of funding will also be a key part of James’ new role.

James, who is well known in Gloucestershire’s rural economic development sector having spent five years working as rural development adviser for the Gloucestershire Development Agency, is enthusiastic about his new role and the support that he is able to offer rural businesses.

“I am looking forward to providing dedicated advice and support to farmers and other rural businesses across the Cotswold AONB, promoting the benefits of early transition to a low carbon economy,” commented James.

“This exciting new role will involve taking forward a variety of initiatives focused on resource management, renewable energy, and sustainable land management, including assistance with various funding applications, and administration of a small grant scheme for innovative demonstration projects''.

The need for a dedicated climate change advisory service was identified in the report ‘The Future of Farming and Forestry in the Cotswolds AONB,’ published last year by the Cotswolds Conservation Board. The report highlighted the pressures likely to be faced by farms and other rural businesses in the future as a result of climate change, and made a number of recommendations based on adaptation and mitigation measures that can be taken to help conserve the special features of the Cotswolds.

Funding for the new role has been provided by National Grid as part of the Wormington to Sapperton Gas Pipeline Project mitigation package.

Tim Vaughan, National Grid project manager said: “We are delighted James has joined the CCB team to carry this work forward. He has a valuable role in helping farmers and local businesses move towards a low carbon economy as part of the CCB's climate change advisory service.”

For further details, contact James Lloyd at or 01451 862000.


Notes to editors:

  • The Cotswolds was designated an Area of Outstanding Natural Beauty (AONB) in 1966 in recognition of its rich, diverse and high quality landscape.
  • Areas of Outstanding Natural Beauty (AONB), along with National Parks, are considered to be the most special landscapes in the country and belong to an international family of protected areas. There are 38 AONBs in England and Wales, and a further eight in Northern Ireland. For further details, visit:
  • The Cotswolds AONB is looked after by the Cotswolds Conservation Board – an independent organisation established in 2004 which has 37 members - 15 nominated by local authorities, 8 by parish councils and 14 appointed by the Secretary of State.
  • The Cotswolds is the second largest protected landscape in England after the Lake District National Park and represents 10% of the total AONB area in the UK. It covers 2,038 square kilometres (790 square miles), stretching from Warwickshire and Worcestershire in the north, through Gloucestershire and Oxfordshire, down to Bath and Wiltshire in the south.