A Cotswold Brewery has been doing its bit to help care for the environment by raising funds for conservation projects in the Cotswolds Area of Outstanding Natural Beauty (AONB). Hook Norton Brewery created Cotswold Lion Beer last year in celebration of the 40th Anniversary of the Cotswolds AONB, which was designated as a protected landscape back in 1966.

By donating 5p off the top of every bottle of the celebratory beer to conservation work in the AONB the brewery managed to raise £1,000, which it will be donating to a newly formed charity, The Friends of the Cotswolds. The 'Friends' is a new charity led by eight directors who will be aiming to secure donations and then allocate grants to projects that help conserve and enhance the Cotswolds AONB.

The media are invited to a photo call at Hook Norton Brewery on Tuesday April 24th at 1pm. The Managing Director of the brewery James Clarke will be officially presenting one of the eight directors of the Friends of the Cotswolds, Simon Randall with a big cheque for £1,000 and congratulating The Friends of the Cotswolds on their launch.

James Clarke said:

" We take great pride in the fact the we are a steam powered brewery using traditional methods and many locally sourced materials, which significantly reduces the carbon footprint of every bottle of beer that we produce."

"We are proud of the brewery's local heritage and the fact that we are based in such a beautiful area and we want to put something back. Helping to fund conservation projects through the sale of Cotswold Lion Beer seems to be a fitting way to signal our commitment to the local environment."

Cotswold Lion Beer will be available again this year in bottles and on draught during May and June in selected Hook Norton pubs. The beer will be available to taste at the press call and James Clarke will toast the newly launched Friends of the Cotswolds.


Notes to editors:

Press photographers are encouraged to attend this photo call but pictures taken by our commercial photographer will also be available by the next day on request. Please contact Claire Cunningham on 01451 862003.

The Friends of the Cotswolds are eight directors who will raise funds through donations, appeals, campaigns and events. This money will be invested in a wide range of projects, programmes and ideas that will help to: promote, enhance and conserve the Cotswolds Area of Outstanding Natural Beauty (AONB), raise awareness about the natural environment and provide activities and facilities within the natural environment to improve the quality of life in the AONB. The Friends, was launched by the Cotswolds Conservation Board, the organisation that exists to conserve and enhance the Cotswolds AONB.

The Cotswolds Area of Outstanding Natural Beauty (AONB) is cared for by the Cotswolds Conservation Board - an independent organisation with 40 members, 17 nominated by local authorities, eight by parish councils and 15 appointed by Government.

The Cotswolds Conservation Board acts as an advisor to planning departments of the 17 local authorities within the AONB.

The Government has designated Areas of Outstanding Natural Beauty (AONB) and National Parks as our finest countryside and they are recognised as being of national importance.

With its rolling hills and valleys the Cotswolds is the largest of 40 AONBs in England and Wales and is protected to ensure that its beauty and special character are conserved. It covers 2,038 square kilometres (790 square miles), stretching from Warwickshire and Worcestershire in the north, through Gloucestershire and Oxfordshire, down to Bath and Wiltshire in the south.

Cotswold Lion Beer is 4.2% ABV, a pale fruity ale with a citrus / lime aroma and hopped only with fuggles. It is the first single hop varietal beer to be brewed by Hook Norton. For more information about Hook Norton Brewery visit:

Contact: Claire Cunningham

Tel: 01451 862003

Cotswolds Conservation Board Fosse Way, Northleach, Gloucestershire GL54 3JH

Tel: 01451 862000 Website: